Unilever is committed to making sustainable living commonplace and our logo is a visual expression of that commitment. Each icon has a rich meaning at its core, and represents some aspect of our effort to make sustainable living commonplace.
- The icons that come together to shape the Unilever logo each signify something about our business. Find out what they mean.
Ice creamA treat, pleasure and enjoyment pleasure, enjoy, refreshment, dessert, fun.
HandA symbol of sensitivity, care and need. It represents our commitment to helping people improve their everyday health & hygiene habits through our brands and health improvement programmes.
HairA symbol of beauty, looking good and feeling confident.
LipsA symbol of communication, openness and transparency.
SwirlRepresents our passion for great flavours and taste.
FishRepresents fresh food, sea and nature’s resources.
ClothesA symbol of fresh laundry, looking good and feeling confident.
BeeRepresents the community spirit of our people and our commitment to find innovative ways of working to reduce our environmental footprint.
ParticlesA reference to science and our ongoing commitment to find new innovative ways to improve the lives of our consumers.
PackagingSymbolises our dedication to the consume experience and our commitment to finding new and innovative packaging that is better for the consumer and the planet.
TransformationA symbol of positive change or transformation. Our commitment to find new sustainable ways of doing business.
WavesA symbol of cleanliness, freshness and vigour.
DNAThe double helix, the genetic blueprint of life and a symbol of Unilever’s strong heritage of positive change that still lies at the heart of our business today.
Palm treeA nurtured resource, symbolising our respect for the natural world tree, forests, growth, environment.
HeartA symbol of love, care and health. It represents our commitment to helping people take small everyday actions to improve their health and wellbeing.
Virtuous cycleA continuous, virtuous circle that represents our work to reduce the waste associated with the disposal of our products.
SunAn infinite source of light and renewable energy. It represents our work to find innovative ways to reduce the greenhouse gas impact of our products across the lifecycle.
DoveA symbol of freedom, empowerment and self-esteem.
PlantA symbol of the natural world we inhabit. It represents our commitment to reducing environmental impact across our value chain – from how we source raw materials, to our manufacturing operations, to the way consumers cook, clean and wash with our products.
SparkRepresents Unilever’s role as a catalyst for change, aiming to enhance the livelihoods of the people we work with around the world – our suppliers, distributors and farmers.
Chilli pepperOne of the many fresh ingredients in our products. It represents our commitment to sourcing the agricultural raw materials for our products sustainably.
SpoonA symbol of nutrition tasting and cooking. It represents our commitment to continually improve the taste and nutritional quality of all our food products, helping millions of people enjoy delicious food and achieve a healthier diet.
BowlA bowl of great smelling food symbolising our commitment to great ingredients and healthy mealtimes.
FlowerA symbol of sensitivity, care and our respect for beauty; the beauty of our consumers and the beauty of nature.
Our identity expresses Unilever's core values, with each icon representing an aspect of the business.
Obviously the big blue ‘U’ of our logo stands for Unilever. But look a little closer and you’ll see there’s much more to it.
Our logo was designed to include 25 icons, each of which represents something important to Unilever. From a lock of hair symbolising our shampoo brands to a spoon, an ice cream, a jar, a tea leaf, a hand and much more, the little icons all have a meaning.