Our icons

The icons that come together to shape the Unilever logo each signify something about our business. Find out what they mean.

Icons explained

New Sun 75x75


Our primary natural resource, the sun evokes Unilever's origins in Port Sunlight and can represent a number of our brands. Flora, Slim·Fast and Omo all use radiance to communicate their benefits.

New Hand & flower 75x75


A symbol of sensitivity, care and need. It represents both skin and touch.


Represents fragrance. When seen with the hand, it represents moisturisers or cream.

New Bee 75x75


Represents creation, pollination, hard work and bio-diversity. Bees symbolise both environmental challenges and opportunities.

New DNA 75x75


The double helix, the genetic blueprint of life and a symbol of bio-science. It is the key to a healthy life. The sun is the biggest ingredient of life, and DNA the smallest.

New Hair 75x75


A symbol of beauty and looking good. Placed next to the flower it evokes cleanliness and fragrance; placed near the hand it suggests softness.

New Palm tree 75x75

Palm tree

A nurtured resource. It produces palm oil as well as many fruits – coconuts and dates – and also symbolises paradise.

New Sauces or spreads 75x75

Sauces or spreads

Represents mixing or stirring. It suggests blending in flavours and adding taste.

New Bowl 75x75


A bowl of delicious-smelling food. It can also represent a ready meal, hot drink or soup.

New Spoon 75x75


A symbol of nutrition, tasting and cooking.

New Spice & flavours 75x75

Spice & flavours

Represents chilli or fresh ingredients.

New Fish 75x75


Represents food, sea or fresh water.

New Sparkle 75x75


Clean, healthy and sparkling with energy.

New Bird 75x75


A symbol of freedom. It suggests a relief from daily chores, and getting more out of life.

New Tea 75x75


A plant or an extract of a plant, such as tea. Also a symbol of growing and farming.

New Lips 75x75


Represent beauty, looking good and taste.

New Ice cream 75x75

Ice cream

A treat, pleasure and enjoyment.

New Recycle 75x75


Part of our commitment to sustainability.

New Particles 75x75


A reference to science, bubbles and fizz.

New Frozen 75x75


The plant is a symbol of freshness, the snowflake represents freezing. A transformational symbol.

New Container 75x75


Symbolises packaging - a pot of cream associated with personal care.

New Heart 75x75


A symbol of love, care and health.

New Clothes 75x75


Represent fresh laundry and looking good.

New Wave 75x75


Symbolises cleanliness, freshness and vigour.


A reference to clean water and purity