Our icons

We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Our identity expresses Unilever's core  values, with each icon representing an aspect of the business.

Icons explained

Orange sun icon from Unilever logo

Sun

Our primary natural resource, the sun evokes Unilever's origins in Port Sunlight and can represent a number of our brands. Flora, Slim·Fast and Omo all use radiance to communicate their benefits.

Hand and flower icon from Unilever logo

Hand

A symbol of sensitivity, care and need. It represents both skin and touch.

Flower

Represents fragrance. When seen with the hand, it represents moisturisers or cream.

Bumble Bee icon from Unilever logo

Bee

Represents creation, pollination, hard work and bio-diversity. Bees symbolise both environmental challenges and opportunities.

DNA Strand icon from Unilever logo

DNA

The double helix, the genetic blueprint of life and a symbol of bio-science. It is the key to a healthy life. The sun is the biggest ingredient of life, and DNA the smallest.

Strand of Hair icon from Unilever logo

Hair

A symbol of beauty and looking good. Placed next to the flower it evokes cleanliness and fragrance; placed near the hand it suggests softness.

Palm tree icon from Unilever logo

Palm tree

A nurtured resource. It produces palm oil as well as many fruits – coconuts and dates – and also symbolises paradise.

Sauces or spreads icon from Unilever logo

Sauces or spreads

Represents mixing or stirring. It suggests blending in flavours and adding taste.

Bowl of delicious steaming food icon from Unilever logo

Bowl

A bowl of delicious-smelling food. It can also represent a ready meal, hot drink or soup.

Spoon icon from Unilever logo

Spoon

A symbol of nutrition, tasting and cooking.

Spice and Flavours icon from Unilever logo

Spice & flavours

Represents chilli or fresh ingredients.

Swimming Fish icon from Unilever logo

Fish

Represents food, sea or fresh water.

Energy Sparkle icon from Unilever logo

Sparkle

Clean, healthy and sparkling with energy.

Flying Bird icon from Unilever logo

Bird

A symbol of freedom. It suggests a relief from daily chores, and getting more out of life.

Green Tea leaf icon from Unilever logo

Tea

A plant or an extract of a plant, such as tea. Also a symbol of growing and farming.

Red Lips icon from Unilever logo

Lips

Represent beauty, looking good and taste.

Ice cream icon from Unilever logo

Ice cream

A treat, pleasure and enjoyment.

Recycling icon from Unilever logo

Recycle

Part of our commitment to sustainability.

Particles icon from Unilever logo

Particles

A reference to science, bubbles and fizz.

Frozen snowflakes

Frozen

The plant is a symbol of freshness, the snowflake represents freezing. A transformational symbol.

Container - symbolises are personal care brands

Container

Symbolises packaging - a pot of cream associated with personal care.

Heart  icon from Unilever logo

Heart

A symbol of love, care and health.

Clothes icon from Unilever logo

Clothes

Represent fresh laundry and looking good.

Wave icon from Unilever logo

Wave

Symbolises cleanliness, freshness and vigour.

Liquid

A reference to clean water and purity







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