Axe helps guys look, smell and feel more attractive, with a range of body sprays, deodorants, anti-perspirants, shower gels and hair products.

Axe has become one of the world’s most popular male grooming brands, by being a guy’s best first move. Cool, adventurous and never dull, Axe is designed to keep guys a step ahead in the dating game.

Unilever’s research and development teams work with a panel of ‘expert noses’ to create Axe products, and come up with fragrances that help men smell and feel their best. But the scents aren’t just developed in the lab. Every aroma is tested on the target audience – real women.

Every year, a new Axe deodorant fragrance is launched, combining seductive scents with the latest technology, from the irresistible chocolate-inspired Dark Temptation fragrance to the stimulating Axe Rise range.

And Axe, known as Lynx in the UK, Ireland and Australia, also includes shower gels and shampoos with the same seductive scents.

Winning worldwide fans

Axe has been helping guys get the girl since the brand launched in France in 1983. Now men in more than 90 countries, from the Americas to Asia, reach for Axe every day.

The Axe brand is built on epic and disruptive advertising. The attention-grabbing ads are famous around the world, and have been recognised by the prestigious Cannes Lions Advertising Awards – we’ve won more than ten of the event’s sought-after accolades.

The Axe Effect also has a high profile on social media. We have hosted a competition to win tickets to travel in space and have more than 25 million fans around the world on Facebook.

from our range


Dandruff on the dancefloor
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  • Sorry to say this, but you're not on a beach. That's just New AXE White Label you're smelling.

    08 Jan

  • New AXE White Label Forest. Hatchet not included.

    06 Jan

  • How you feel says it all. Feel your finest with New AXE White Label.
    Available in stores now.

    AXE White Label | Hotel (Official Extended Cut)

    02 Jan

  • John Legend for AXE White Label Collective

    It takes more than talent to make it. That's why AXE teamed up with John Legend to create the White Label Collective—to give those with confidence the chance...

  • Ball Dont Lie | AXE #TryDry

    New Dry Spray Antiperspirants from Dove, Degree and AXE. The new way to stay dry. Watch Ken Marino (Unofficial Degree Spokesman) put new Degree Dry Spray Ant...

  • Shake On It | AXE #TryDry

    Watch Ken Marino (Unofficial Degree Spokesman) put New Degree Dry Spray Antiperspirant and Deodorant to the test. Ken will shake the hands of random shoppers...

  • That extra oomph that pushes you ahead.

    about 19 hours ago

  • RT @themanualguide: Dolphins’ QB Ryan Tannehill on Grooming With Axe, His Game Day Routine, and Growing a Beard: Tannehill sat dow... http:…

    24 Feb

  • Imagine feeling confident and fresh every second of the day. Now, stop imagining because there’s New AXE White Label.

    23 Feb

  • More than 25 million Facebook fans can’t be wrong. Keep up with the latest on Axe news on our brand pages around the world.

  • What if there was a fragrance that was truly out-of-this-world? One guaranteed to take girls sky-high - or even to another planet? Luckily, there is. AXE Apollo is a heady mix of clary sage, quince and lavender that will give you a scent of an astronaut - and the love life. Enjoy.

  • Axe invigorating shower gel includes ingredients to refresh your skin and recharge your senses, helping you keep up with anything – or anyone.

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Careline contacts


Unilever de Argentina S.A.
Alf. H. Bouchard 4191
Munro, Pdo. de Vicente López
Pcia. de Buenos Aires
T: 0800-888-6666 opens in a new window

Contact Unilever ArgentinaLink opens in a new window


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