Axe helps guys look, smell and feel more attractive, with a range of body sprays, deodorants, anti-perspirants, shower gels and hair products.

Axe has become one of the world’s most popular male grooming brands, by being a guy’s best first move. Cool, adventurous and never dull, Axe is designed to keep guys a step ahead in the dating game.

Unilever’s research and development teams work with a panel of ‘expert noses’ to create Axe products, and come up with fragrances that help men smell and feel their best. But the scents aren’t just developed in the lab. Every aroma is tested on the target audience – real women.

Every year, a new Axe deodorant fragrance is launched, combining seductive scents with the latest technology, from the irresistible chocolate-inspired Dark Temptation fragrance to the stimulating Axe Rise range.

And Axe, known as Lynx in the UK, Ireland and Australia, also includes shower gels and shampoos with the same seductive scents.

Winning worldwide fans

Axe has been helping guys get the girl since the brand launched in France in 1983. Now men in more than 90 countries, from the Americas to Asia, reach for Axe every day.

The Axe brand is built on epic and disruptive advertising. The attention-grabbing ads are famous around the world, and have been recognised by the prestigious Cannes Lions Advertising Awards – we’ve won more than ten of the event’s sought-after accolades.

The Axe Effect also has a high profile on social media. We have hosted a competition to win tickets to travel in space and have more than 25 million fans around the world on Facebook.


Dandruff on the dancefloor
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  • Sorry to say this, but you're not on a beach. That's just New AXE White Label you're smelling.

    08 Jan

  • New AXE White Label Forest. Hatchet not included.

    06 Jan

  • How you feel says it all. Feel your finest with New AXE White Label.
    Available in stores now.

    AXE White Label | Hotel (Official Extended Cut)

    02 Jan

  • There's nothing like the warm crackle and pop of vinyl. Cue it up—you might hear something new in an old tune. #TBT

    about 6 hours ago

  • Always have your chin up when you hit the pavement—stand out with the AXE Spiked Up Look.

    21 Apr

  • More than 25 million Facebook fans can’t be wrong. Keep up with the latest on Axe news on our brand pages around the world.

  • What if there was a fragrance that was truly out-of-this-world? One guaranteed to take girls sky-high - or even to another planet? Luckily, there is. AXE Apollo is a heady mix of clary sage, quince and lavender that will give you a scent of an astronaut - and the love life. Enjoy.

  • Axe invigorating shower gel includes ingredients to refresh your skin and recharge your senses, helping you keep up with anything – or anyone.

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Careline contacts


Unilever de Argentina S.A.
Alf. H. Bouchard 4191
Munro, Pdo. de Vicente López
Pcia. de Buenos Aires
T: 0800-888-6666 opens in a new window

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