Brylcreem has been styling confident men since 1928.
The brand was a sensation right from its launch, giving a generation of men the freedom to style their hair with confidence.
And the Brylcreem of today gives men around the world hundreds of choices when it comes to styling their hair.
Our gels, waxes, creams, clays and the original paste – all formulated to include the latest in styling quality and power – give hair strength, substance and texture. All that needs to be added is your own personal flair.
Beckham, Pietersen and the Brylcreem Boys
England cricket star Kevin Pietersen is the latest in a line of confident men who have held the title of Brylcreem Boy. The Test, One Day International and Twenty20 legend has inspired some of our newest packaging – a cricket theme that makes our products easy to apply and looks great on the bathroom shelf.
Kevin follows sporting icons like soccer star David Beckham and cricketer Denis Compton in the role, which dates back to the original Brylcreem Boys – the Royal Air Force pilots of the Second World War. Their gallantry and dash made them heroes to a whole nation.
The glossy look that defined Brylcreem's original appeal is still massively popular, but our latest waxes and clays give men the option of a matt finish to hair that still holds its style. And our Limited Edition Flexible Memory Hold Paste gives a strong, flexible, matt hold – so if hair gets messed up, it retains the style you want.