At LUX, we are proud to tell our age! We have been creating exquisite beauty products since 1925 when Lux launched the world’s first mass market beauty bar, “made like the costliest French soap”. Since then, Lux has been associated with over 400 of the world’s most glamorous actresses from Hollywood legends like Elizabeth Taylor, Audrey Hepburn, and Grace Kelly, to Bollywood Royalties such as Ashwarya Rai and Katrina Kaiff.
Our product philosophy
It’s quite simple really: it’s all about pleasure. Lux is committed to creating indulgent skin treats women crave to provide an exceptional experience in and out of the shower. We aim to bring the best of beauty to every woman in the world. We infuse our products with fine fragrances crafted by the world’s best perfume experts. We craft amazing, state of the art textures, rich in indulgent ingredients, all designed to exceed consumer expectations. Lux is not just a soap that smells good, it’s a fine fragrance you can bathe in.
Our Beauty philosophy
Lux believes that beauty doesn’t have to be about hard work, but rather, about pleasure. To bathe in luxurious Lux daily is to come out feeling transformed, feeling on top of the world – inspiring every woman to feel irresistible and confident in her own skin every day.
Lux beauty by numbers
Let these 7 magic numbers show you where we’ve been and where we’re headed:
We’re Number 1! That’s right, Lux is the best-selling soap bar in the world.
1925 was the year Lux launched the world’s first mass market beauty soap, “made like the costliest French soap”
600 million women worldwide regularly delight in the superior fragrances and luscious textures of Lux
12 Million Lux products are purchased every day of ever year
1.5 Billion times per day, a Lux product is enjoyed around the world
400+ world famous actresses have been the face of Lux to date
100+ countries across the globe enjoy Lux as their beauty soap