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On World Oral Health Day (20 March), Signal is celebrating the power of good brushing habits to help millions of people around the world to improve their health and well-being.
Oral diseases are the most common diseases worldwide despite the fact many of them are easily preventable through brushing twice a day with fluoride toothpaste. It’s not just developing countries which are affected: tooth decay affects nearly 100% of the adult population and 60–90% of children worldwide.
Furthermore, untreated tooth decay can have a serious and long-lasting effect on children’s growth, brain development and overall health. With many children consequently missing out on school and social opportunities, they can fail to reach their full potential in life.
That’s why Signal/Pepsodent is raising awareness of the importance of good oral care and has been driving behaviour change by reaching 50 million people around the world through its Brush Day & Night campaign.
This campaign builds on its unique partnership with the FDI World Dental Federation, known as ‘Live–Learn–Laugh’, with 27 local oral health projects helping to actively improve the health and well-being of people around the world.
World Oral Health Day also marks the launch of the new phase of Signal’s Brush Day & Night campaign. This year the focus is on harnessing the ingenuity and passion of kids to champion and transform oral care habits.
Signal knows that children have a unique power to influence the rest of their families: the campaign is therefore tapping into their ability to inspire those around them and get them thinking about improving their own brushing habits.
It will run in Indonesia, Vietnam, Egypt, Chile, Ghana, Nigeria, Italy and France and aims to increase Signal’s social impact in line with Unilever’s Sustainable Living Plan.
Unilever CEO Paul Polman says: “This is one of our most exciting campaigns and it holds the potential to transform the lives of millions.”
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