Surf is on a mission to make laundry delightful – through great cleaning and gorgeous fragrances.
Surf works with experts in aromas from the leading perfume house in the world to develop products with amazing fragrance – using exciting ingredients such as essential oils and natural extracts to lift up your laundry and inspire your senses.
And of course, Surf detergent offers brilliant clean and multi-sensorial satisfaction at affordable prices.
The suds, the scent, the freshness, the colours and the cleaning all add up to provide a delightful laundry experience.
The Surf brand launched in 1959 and is now available in Europe, Latin America, Asia and Africa with a comprehensive range of offerings including bars, powders, liquids, tablets and capsules.
Our Cleaner Planet Plan
Surf stands by Unilever’s Cleaner Planet Plan – a campaign designed to reduce the impact of our laundry products on the environment.
From saving water to reducing packaging, Surf works hard behind the scenes to ensure the products you buy are environmentally aware.
Our concentrated Surf Small & Mighty bottle uses 40% less packaging than a standard bottle of washing liquid. It reduces more packaging waste and helps to load more bottles on to our delivery vehicles. The end result is fewer trucks on the road, saving more energy and reducing greenhouse gas emissions.
Our Surf experts have also ensured Surf to work well at even lower temperatures. Surf will provide a brilliant clean and leave your clothes fresh and full of fragrance when you turn your machine down to as low as 15˚C, helping you save on your energy bill and helping the planet become greener.
Surf has a bubbly new face; animated foam man Surfy
Surfy made his debut on UK television and digital platforms in January 2013 with in a Glastonbury-inspired summer festival advert.
This shows Surfy forming out of foam from a bottle of Surf before making his way through a festival blowing bubbles bursting with fresh fragrance. He then appears on stage and crowd surfs over festival goers, giving them a boost of fragrance and energy.
Watch the advertLink opens in a new window
Clare Logan, brand manager for Surf at Unilever UK, says: "After 60 years in the laundry category, we are very excited to be introducing our first brand character; Surfy. We wanted to create a personality consumers will recognise that also embodies the fragrance and delight Surf brings to laundry."
Surf's vibrant pack design will remain the same with a white background and flower trail.
Keep up to date with Surfy and his bursts of fun - including the chance to become one of his Surfettes - on Surf's Facebook pageLink opens in a new window.