VO5 offers an exciting range of shampoos, conditioners, treatments and innovative styling products for women.
And for guys, VO5 Extreme Style means the very latest innovation at your finger tips, whether you’re into messed up looks or like to be groomed to perfection.
Hair care as individual as you are
VO5 was launched in the 1950s to repair and protect Hollywood actresses’ hair from the damage caused by scorching studio lights. The Original VO5 product took its name from the five Vital Oils in its secret formula. And today our shampoos and conditioners are formulated with a unique, modern twist of this blend.
Through the decades, we’ve always believed that not all women fit into ‘types’. After all, no two women are the same. You may buy the same shampoo because you want to cherish your colour or pump up your volume but your hair doesn’t have exactly the same needs.
That’s why new VO5 shampoos and conditioners have Adaptive Haircare Technology™ which adjusts to provide the nourishment you need, where you need it. It treats your hair differently to everyone else’s.
Break the mould
VO5 Extreme Style is the most used styling brand among British men. Its success is down to great-performing products, consistent advertising and constant, salon-led innovation.
The brand has a history of being the first to bring men high-performance, salon-inspired innovation at a reasonable price. Our Matt Gel innovation was the first to be launched in the UK, getting there even before the salons.
Over 10 million people around the world buy VO5 every year! In Canada, you can find our great VO5 styling products under the Alberto European brand.