At VO5 we provide hair care as individual as you are to help give you the confidence to express yourself in your own way.
Over 10 million people around the world use VO5 every year, making us the UK’s No. 1 styling brand. In Canada, you can find our VO5 styling products under the Alberto European brand.
Express yourself with VO5 Female
VO5 was created in the heyday of Hollywood glamour to ensure screen stars' hair looked and felt great. More than 60 years later, the brand continues to offer great-performing products, trend-led innovation and hair inspiration to women across the world.
Our name – VO5 – comes from the five Vital Oils that are included in every shampoo, conditioner and treatment, and that are essential for healthy, beautiful hair. And whatever hairstyle you want to achieve, VO5 has the collection to match. Get gravity defying volume with Plump It Up, smooth and lustrous locks with Smoothly Does It, conditioned and radiant tresses with Nourish My Shine or pick and mix from the Give Me Texture range for tousled or wavy styles.
Break the Mould with VO5 Extreme Style
VO5 Extreme Style is the most used styling brand among British men. Its success is down to great-performing products, consistent advertising and constant, salon-led innovation.
VO5 has a history of being the first to bring men high-performance, salon-inspired innovation at a reasonable price. Our latest innovation is VO5 Extreme Style’s Casual Control, a range of styling products for a slept-in, casual look that provide all-day control even for grown-out styles.
With VO5’s range of products you can break the mould.