What's in our products?

In today's world, the general public rightly demand greater transparency about which ingredients are present in the products they use to care for themselves and for their homes.

Pioneering transparency

We have taken the opportunity to go beyond legal requirements and to list the ingredient for all our home and personal care products on the market in the European Union, within easy reach of our consumers. 

This is a pioneering project where all EU countries and Switzerland now have a dedicated site showing the products on that specific market, with text in local languages. We know that people wish to buy products from companies and brands they trust, and we embrace these expectations. We are confident about the benefits, quality, safety and efficacy of the ingredients we select to use in our products. By making these ingredient lists available, we hope to transmit our confidence to those who use our products, providing the necessary information to ensure safe and effective product use and enable consumers to make a choice about which product suits them best.

What's in our products

Find out what's in our European home and personal care products by selecting your country from the list below:


Our brands

Every day, all around the world, 150 million people choose to make our brands part of their lives.