Action plan
The two partners are working together to add vitality to the lives of children around the world through three Initiatives.
The three initiatives are:
- Cause-Related Marketing activities: the Family Goodness margarine brand group (including Blue Band and Rama) was the first brand to bring the partnership to life and, through promotional activities, is raising awareness of child hunger and more funds for WFP.
Nutrition/School Feeding Support: to further strengthen the WFP school feeding programme, Unilever is donating fortified products and develop with WFP an education campaign on nutrition, hygiene and health in school. Unilever and WFP are also exploring opportunities to develop new fortified nutrient-dense products for school feeding or supplementary feeding programmes.
Employee Programme: Unilever expects its employees to play a key role in this new partnership and thus, has launched the 'Together for Child Vitality' Employee Programme. This includes an Employee Engagement Programme with a global event, End Hunger: Walk the World and local fundraising activities, and an Employee Exchange Programme.
Our plans for 2009 include:
Funding school meals for 100,000 children via the WFP school feeding programme in seven countries.
Working with WFP to roll out and evaluate the nutrition and hygiene educational campaigns which they jointly developed, to a total of 47,500 school children in Colombia, Indonesia and Kenya.
Photo courtesy of WFP/ Silke Buhr
Continue providing expertise and hands-on resource to WFP through our employee assignment programme in areas such as nutrition, marketing and food technology, together with the funding of 12 student internships in WFP offices around the world.
Engage countries in Walk the World, World Food Day and other local fundraising activities.
