Brylcreem

Brylcreem - it's amazing where good hair gets you

Brylcreem was a sensation when it was launched in 1928, giving a generation of men the freedom to style their hair with confidence. Those classic Brylcreem looks are still hugely popular – but the Brylcreem of today gives men hundreds of choices when it comes to styling their hair.

Our gels, waxes, creams, clays and the original paste – all formulated to include the latest in styling quality and power – give hair strength, substance and texture. All that needs to be added, is flair.

Join the Brylcreem boys

England cricket star Kevin Pietersen is the latest in a line of confident men who have held the title of Brylcreem Boy. The Test, One Day International and Twenty20 legend has inspired some of our newest packaging – a cricket theme that makes our products easy to apply and looks great on the bathroom shelf.

Kevin follows sporting icons like soccer star David Beckham and cricketer Denis Compton in the role, which dates back to the original Brylcreem Boys – the Royal Air Force pilots of the Second World War, whose gallantry and dash made them heroes to a whole nation.

Did you know?

• Brylcreem has been championing men’s style since 1928.

• As well as the original Brylcreem, the range includes hair gels, waxes, clays and pastes.

• Brylcreem products are sold in North America, Europe and India.

Innovations

Online Brylcreem style guides show you how to choose and use the best Brylcreem products for your hair and look.

Key facts

The glossy look that defined Brylcreem's original appeal is still massively popular, but our latest waxes and clays give men the option of a matt finish to hair that still holds its style.

From our range

Our Limited Edition Flexible Memory Hold Paste gives a strong, flexible, matt hold – so if hair gets messed up, it regains the style you want.