My strategy
SWOT (strengths, weaknesses, opportunities and threats) analysis is a widely used business tool. It can also help you develop a strategy for your personal career success.
Step 1 of 6: My strategy
It's all about building on your strengths, seizing opportunities – and preventing weaknesses and threats from getting in your way.
This exercise will help you to
- identify your unique or special abilities
- avoid repeating costly mistakes
- discover factors working in your favour
- uncover potential barriers to progress
You can use the information gained to
- focus your activities to create maximum return
- discover hidden career opportunities
- identify alternative career strategies
- prioritise your next steps
How to complete the exercise
You'll be asked to think about various aspects of your past, present and future. Further questions will then challenge you to reflect on the context in which you operate. Remember to separate internal factors – your personal strengths and weaknesses – from factors independent of you – the opportunities and threats presented by your external environment.
As you work through this exercise, all kinds of insights will emerge – insights you'll use as a basis for a plan of action.
On average this exercise takes 30 minutes to complete.Confidentiality
The information you enter is entirely for your own use. You cannot be identified from this exercise and no data will be saved or transmitted for saving elsewhere. We cannot access your information and it cannot be used in our selection process. The pages you choose to print or save on your own PC are the only sources of information that will exist as a result of visiting this site.


