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Laundry is a day-to-day part of everyone's life, but it can be a 24-hour job for some people. Does that sound like you? Do you have more laundry than you can handle?

Man and childThe new breakthrough detergent 

'all' small & mighty could lighten your load. It's three times more concentrated then regular detergents – which means you can get a full load clean with just one third of the amount.

One small bottle can clean 32 loads of laundry – as much as the 100 oz bottle you'd normally buy. That's 614 t-shirts, 1 354 socks and 211 pairs of trousers!

Easy to carry, pour & store!

'all' small & mighty is easier to carry, pour and store, making laundry less of a hassle. No more lugging around heavy bottles - and you can keep you laundry area tidy with a bottle that fits neatly on the shelf.

It's also better for the environment as the product uses less water. And the efficient packaging allows for less petroleum in making the bottle.

‘all’ small & mighty is available in the US in four variants: Fresh Rain, Stainlifter, Free Clear and High Efficiency.

Working with our customers

Read how products like 'all' small & mighty can help retailers respond to consumers' expectations on social and environmental issues.

Environmental footprint

As part of our approach to sustainability we seek to continually reduce the environmental footprint of our products. Read more:

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