New marketing principles
Our marketing guidelines have been revised so that our brand communication, which includes advertising, does not target very young children.
We made the changes as we acknowledge that children under six are too young to understand the difference between marketing messages and factual information. The new guidelines also reflect our own insights into marketing health and nutrition and currrent consumer thinking.
The head of our Foods business, Vindi Banga, said: "Our principles are an opportunity for us to play an active role in helping people to enjoy their food and so get more out of life. They now reflect our new Foods Vitality strategy."
Unilever is a member of the Union of European Beverages Associations and shares its commitment not to advertise soft drinks, including Lipton Ice Tea, to children under 12. And as a responsible business we support a proactive rather than a reactive approach to marketing regulation and self-regulation.
