Heart health education
The partnership, established three years ago, aims to improve heart health by educating the public of the need to reduce consumption of saturated fats and to reduce blood cholesterol levels as part of a healthy diet.
As part of the partnership, Unilever helped the WHF to promote Heart Health Day in 16 countries and launched a pilot social marketing project in Russia to raise awareness of the risk factors for cardiovascular disease.
Unilever has also placed the WHF partnership logo on Flora/Becel heart health products.
Vindi Banga, Foods president, said: “There is a strong market need for healthier, better products and for education on a healthy diet and lifestyle.
"We’re well equipped to respond to this with the Flora/Becel brand as well as other brands in this category. And we look forward to further joint projects with the WHF to help realise this aim in the coming years."
Janet Voûte, CEO, World Heart Federation, commented: “The World Heart Federation’s mission is to help people achieve a longer and better life through prevention and control of heart disease and stroke, with a focus on low and middle income countries.
"The support received from Unilever in working together to achieve this mission has made many of our educational activities and campaigns possible."
