Giving you that extra confidence
Radiant's 'pure clean technology' produces the purest of whites without leaving behind any unsightly or wasteful residue - a common problem in developing markets where rival products often contain contaminated ingredients.
Brilliant white everytime
And Radiant has discovered a way to bring back the brilliant white of older garments too. If you have ever been disappointed by the faded, yellowed look of a favourite white shirt, Radiant can bring back the new look after just one wash.
Radiant – always looking and feeling brand new!


Key facts