Our icons

Sun

Our primary natural resource. All life begins with the sun – the ultimate symbol of vitality. It evokes Unilever's origins in Port Sunlight and can represent a number of our brands. Flora, Slim·Fast and Omo all use radiance to communicate their benefits.

Hand

A symbol of sensitivity, care and need. It represents both skin and touch.

Flower

Represents fragrance. When seen with the hand, it represents moisturisers or cream.

Bee

Represents creation, pollination, hard work and bio-diversity. Bees symbolise both environmental challenges and opportunities.

DNA

The double helix, the genetic blueprint of life and a symbol of bio-science. It is the key to a healthy life. The sun is the biggest ingredient of life, and DNA the smallest.

Hair

A symbol of beauty and looking good. Placed next to the flower it evokes cleanliness and fragrance; placed near the hand it suggests softness.

Palm tree

A nurtured resource. It produces palm oil as well as many fruits – coconuts and dates – and also symbolises paradise.

Sauces or spreads

Represents mixing or stirring. It suggests blending in flavours and adding taste.

Bowl

A bowl of delicious-smelling food. It can also represent a ready meal, hot drink or soup.

Spoon

A symbol of nutrition, tasting and cooking.

Spice & flavours

Represents chilli or fresh ingredients.

Fish

Represents food, sea or fresh water.

Sparkle

Clean, healthy and sparkling with energy.

Bird

A symbol of freedom. It suggests a relief from daily chores, and getting more out of life.

Tea

A plant or an extract of a plant, such as tea. Also a symbol of growing and farming.

Lips

Represent beauty, looking good and taste.

Ice cream

A treat, pleasure and enjoyment.

Recycle

Part of our commitment to sustainability.

Particles

A reference to science, bubbles and fizz.

Frozen

The plant is a symbol of freshness, the snowflake represents freezing. A transformational symbol.

Container

Symbolises packaging - a pot of cream associated with personal care.

Heart

A symbol of love, care and health.

Clothes

Represent fresh laundry and looking good.

Wave

Symbolises cleanliness, freshness and vigour.

Liquid

A reference to clean water and purity