Diversity of our consumers
Could you solve a nation's problem by thinking very small? Iodine deficiency in India is serious, particularly among children, as it is detrimental to their development.
Our solution was a small but clever one: refined iodised salt sold in small, affordable sachets that would not last long enough to degrade in the sun. It's a perfect example of how understanding the diversity of our consumers is at the core of our business.
Think you could rise to challenges like this? In return, we'll give you the tools, training and opportunity to prove it.
