Expert knowledge
Marketing at Unilever is split into two distinct disciplines. In the field we call “go to market”, you’ll need to develop an expert knowledge of local markets, consumers, and their behaviour, and draw on this to create marketing campaigns that maximise our brands’ impact through targeted communications.
Then there are the roles based in our Innovation Centres. Here, you’ll combine market research with local market insights to raise brand awareness and generate loyalty. This discipline requires you to work closely with colleagues in the fields of research, advertising, design and PR.
We see it as vital for our marketers to have a broad understanding of both disciplines. As a graduate joining Unilever marketing, you'll take placements in both areas during your training.
For marketing you need
- Curiosity, innovation and the ability to assimilate information from different sources and use it in creating compelling communications.
- A strong interest in consumers, an intuitive understanding of their behaviour, and knowledge of what works – and what doesn't – in specific markets.
- Very strong interpersonal and analytical skills.
- Creativity – that you can apply to achieving measurable results.
