Our approach
Over the past two years we have taken a number of steps to help tackle obesity and the diseases associated with it:
on labelling, we committed to including clear information on all our packs about the calorific content of our products;
on product formulation, we defined a unique set of metrics to help evaluate the optimal level of calories in our different foods based on the role they play in a person's diet, ie whether they are part of a main meal or a snack;
we also continued to reduce the level of saturated and trans fats in our products, and as part of our communications, help people distinguish between 'good fats' (unsaturated) and 'bad fats' (trans and saturated);
on advertising to children, we have placed restrictions on our food and beverage marketing to children under 12 for all products except those that qualify for our Choices stamp (see Consumers);
to increase consumer choice, we continued to offer alternatives such as Hellmann's Original Mayonnaise (80% fat), Hellmann's Light (30% fat) and Hellmann's Extra Light (3% fat);
to encourage physical activity, we continued to support initiatives that encourage an active lifestyle and raise awareness of the risks of heart disease – such as Flora/Becel's marathon sponsorships and the renewal of our partnership with the World Heart Federation for a further three years;
nutrition and health are a core part of our own employee well-being programme; and
we help people manage their weight through our Slim-fast range.
