Our contribution
In 2007 we contributed €89 million to communities, equivalent to 1.72% of pre-tax profit (compared to €78 million in 2006). This helped us support around 14 660 community organisations around the world, through cash contributions and support in kind.
The majority of our giving (67%) goes to long-term community investment partnerships with mutual benefits for both our business and our partners. A third takes the form of charitable donations in response to pressing social needs. Just under a quarter (24%) of our projects seek clear commercial benefits alongside positive community impacts.
Responding to the troubles in Kenya
It was with great sadness that we learned in January 2008 of the deaths of nine of our employees on the Unilever tea plantation in Kericho, Kenya. All of them were victims of the violence which followed the presidential elections.
Following the troubles, Unilever announced a $1 million donation to the World Food Programme, who were providing aid to those affected by the country's political unrest.
In addition, we provided direct help to people on our own plantations with an extra €500 000 donation. Local management decided the best way of using this money to make good the losses suffered by our employees such as damage to homes and property.
Employee engagement
We continue to encourage our employees to get involved in community programmes. This provides new ways of connecting with our consumers in local communities. Our employees gain skills and motivation and enjoy 'making a difference'. In 2007, we estimate that around 16 400 people took part in community activity.
