Sustainable Living Plan targets

We have set targets across our product portfolio to help people improve their hygiene habits and increase the provision of safe drinking water.

Our targets

As part of the Unilever Sustainable Living Plan we have set an ambitious target.By 2020 we will help more than a billion people to improve their hygiene habits and we will bring safe drinking water to 500 million people. To achieve this we will take action in a range of areas: 

Reduce diarrhoeal & respiratory disease through handwashing 

  • By 2015, our Lifebuoy brand aims to change the hygiene behaviour of 1 billion consumers across Asia, Africa and Latin America by promoting the benefits of handwashing with soap at key times.

Improve oral health 

  • We will use our toothpaste and toothbrush brands and oral health improvement programmes to encourage children and their parents to brush day and night. We aim to change the behaviour of 50 million people by 2020.

Improve self esteem 

  • With our Dove brand by the end of 2010 we have already helped 6.9 million young people improve their self-esteem through educational programmes.

  • By 2015 we aim to have helped 15 million young people.

Provide safe drinking water 

  • We aim to make safe drinking water available and affordable to 500 million people through our Pureit in-home water purifier by 2020.