In Europe, our five key commodities (sugar, cocoa, coffee, vanilla and bananas) were converted to Fairtrade (FT) by the end of 2011.
Converting the rest of our ice creams is a major undertaking, involving around 200 ingredients for nearly 90 flavours. In 2011 we reported setbacks in the US which meant that we could not source all the FT-certified ingredients we needed for our US business.
We have found that FT ingredients are simply not available or do not meet our specifications for a range of the ingredients we use (such as some nuts and spices).
So we have had to revise our target from our previous ‘all ingredients’ to ‘all flavours’.
In 2012 we worked with Fairtrade International to adjust our US conversion plan and identified that by using FT ingredients for the five major commodities in all our base mixes and for our chunks and swirls, all our ice cream flavours will qualify for FT certification by the end of 2013.
The vast majority of our ice creams will be available in stores by the end of the year, with the remainder becoming available early in 2014.