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Our 'Do Good' Pledge

Every day we work to make the world a little better.

It’s been our goal – and part of our business – since we first opened our doors over a hundred years ago.

We are working to make our environmental footprint smaller, to support our employees, partners and local communities to lead fuller lives and to help everyone do a little good for the world.

And every time you scrub, brush, lick or slurp one of our products, you help do some good and support one of our many causes. Then, imagine if you multiply that by millions of people across the globe licking, slurping, brushing, and scrubbing – it makes a pretty big impact.

There’s still lots to do and we’re still on our journey, but with your support, we’re determined to do more good.

Together, let’s create a better world.

Every U Does Good. Unilever

Brands on a Do Good mission

Unilever’s Sustainable Living Plan at its heart

Cartoon of the Earth and sun

We’ve always had ‘doing well by doing good’ at the heart of our business, and every day since first opening our doors over 100 years ago we’ve been learning how to better innovate and change things. But there’s always more good to be done—that’s why we created the USLP (Unilever Sustainable Living Plan), a long-term plan to help create a better world and guide everything we do. It means that every time you scrub, brush, lick or slurp one of our products, you’re supporting us to make sustainable living commonplace.

Every OMO supports a muddy mission to restore childhood

Cartoon of a man on a swing

For kids, unstructured, imaginative and immersive play in the great outdoors is more than just fun—it’s a big part of their development. OMO is fighting to help get kids outside by supporting Outdoor Classroom Day, which helped over 2.2 million kids around the world get outside and play in 2017. So every time you use OMO to clean up after a big outdoor adventure, you’re supporting a real play mission to restore childhood.

Every Dove promotes girls' self-esteem

Cartoon of a woman using Dove

Forget the self-esteem crushing, stereotypical idea of beauty pushed by social feeds and photoshopped magazine covers—real beauty is confident in itself and wonderfully individual. Every time you choose a Dove product, you’re helping promote a real beauty truth that’ll boost the self-esteem of 40 million wonderfully unique young people by 2020.

Every Knorr supports sustainable farming

Cartoon of a gardener

Better tasting food starts with sustainably sourced ingredients. Every time you use Knorr products to stir, simmer and sauté your way to a delicious kitchen creation, you’re helping invest up to €1 million a year into making the world a tastier place by supporting sustainable farming and agriculture.

Every Lifebuoy teaches kids hygiene habits

Cartoon of a running tap

A round of applause for the humble bar of soap. This unsung hero can control the spread of pneumonia by 23% and diarrhoea by 45%, all through the simple act of handwashing! Every time you scrub with Lifebuoy, you’re helping to teach the importance of good hygiene habits to millions of young lives in countries across the world.

Every Wall’s melts employment barriers

Cartoon of an ice-cream vendor on a bicycle

Who doesn’t love ice cream? It’s a treat that transcends all borders to deliver a delicious lick of pitch perfect happiness to anyone and everyone. But ice cream can be more than just a summer fling—it can help build a happier, more inclusive world and melt down barriers. Every scoop, cone and stick of Wall’s that you tuck into will help 100,000 talented young people kick start their careers by 2020, and bring joy to thousands whilst doing it.

Every Domestos tackles poor sanitation

Cartoon of man grinning

For many of us, toilets are ordinary, everyday items that we take for granted. But around the world, one in three people don’t have access to somewhere clean and safe to go when nature calls. We’re fighting to change this. Every time you blast your toilet clean with a specially marked bottle of Domestos, you’re helping to provide 25 million people with cleaner, safer toilets by 2020.

Every Pepsodent teaches kids dental hygiene

Cartoon showing teeth being cleaned

Here’s something to put a smile on your face—every time you clean your teeth with Pepsodent, you’re helping over a million students in Indonesia brush up on their own oral hygiene habits. That’s because, working together with the FDI – the largest dental association globally – we’re helping fund education efforts that teach the importance of brushing twice a day.

Every Sunlight empowers women entrepreneurs

Cartoon of a woman with a headscarf

We say that housework shouldn’t get in the way of a woman achieving her dreams. As Indonesia’s most popular dishwashing soap, Sunlight is leading the charge to show women that they have limitless potential. Every time you get your pots, pans and plates shining with a drop of Sunlight, you’re helping 5 million women achieve their entrepreneurial dreams by 2022.

Every Seda helps to expand women’s horizons

Cartoon of woman squirting shampoo on her head

Boxes—they’re great for storage, not so good for people. We’re capable of amazing things, and ridiculous social barriers and gender limits shouldn’t stand in our way. When you choose Seda (also known as Sunsilk) to wash your hair, you’re also supporting programmes, like #JuntasArrasamos” (#TogetherWeRock) in Brazil, that help empower women to discover their incredible potential and live life to the fullest.

Every Bango supports farmer training

Cartoon of a man planting seedlings

Without the hard work of local soy bean farmers, there’d be no soy sauce to bring a little bang to your favourite dishes. That’s where you and Bango come in. Every time you use a splash of Bango to cook, dip or top off your food, you’re helping increase the income of local farmers and ensuring they keep their farms, and so far, we’ve reached over 10,500 farmers in Indonesia!


Got a question about Every U Does Good? We may already have the answer! Just select the topic you’re interested in and have a browse through our frequently asked questions.

How does every U do good?

‘Doing good’ is an idea that sits squarely at the heart of many of our brands—from Dove’s commitment to improving women’s self-esteem, to OMO helping kids enjoy more real play outdoors. We know that our scale gives us an opportunity to help create a better world, and through our assortment of brands, we aim to do just that. That’s why we’re constantly working to put sustainable living front and centre for each of our brands—that way we can best use this super group of purpose-led products to improve lives, societies and the world as a whole.

More than that though, our Unilever Sustainable Living Plan (USLP) bakes the idea of ‘doing good’ into every element of our business. Through the USLP we’re setting out to decouple our growth from our environmental footprint, while increasing our positive social impact. But we can’t get there alone, and that’s where you come in! Simply by scrubbing, slurping, or sanitizing with your favourite products from our collection of brands, you’re helping support over 60 projects that are working to improve health and hygiene, reduce our environmental impact by half, and enhance the livelihoods of millions.

How will Unilever continue doing good?

Since we first opened our doors over 100 years ago, we’ve always believed that responsible business is good business. It’s from this belief that the Unilever Sustainable Living Plan (USLP) has blossomed. The USLP is our long-term plan to create a better world while growing our business. It focuses on three core pillars where we can best use our scale to drive real change. And you’re a part of this long-term plan, too.

Simply by brushing, bathing and brewing with your favourite Unilever products, you’re supporting our plans to do some amazing things in the future. By 2020 we want to help more than a billion people take action to improve their health and wellbeing. By 2030 our goal is to halve the environmental footprint of the making and use of our products. By 2020 we’ll enhance the livelihoods of millions of people as we grow our business.

Find out more about how we’re improving health and hygiene, reducing our environmental impact, and enhancing livelihoods.

How is this campaign doing good in the long term?

We believe that lots and lots of small acts of good add up to a big positive impact. By working hard to ensure that each and every element of our business plays its part, big or small, towards making a better world, we can confidently say that with every U, we’re trying to not only do good now, but will continue to do good far into the future.

There’s only so much we can do alone though. That’s why we work with relevant partners, NGOs, governments, other similar scale business, and most importantly, people who love using our products (shout out to you!), to ensure we can do as much good as possible.

It isn’t going to happen overnight, but by continuing to slurp, sip and scrub with your favourite products, you’re already taking action to help create a better world. But if you want to go beyond simply slurping, sipping and scrubbing your way to a better world, you can also work more directly with us through our Take Action initiative.

I am interested in finding out more about the history of Unilever. How did the Company begin?

We’ve been supplying the world with products to sip, soak, scrub, brush, bathe, bake, clean, cook and create for over 100 years, and we’ve always done it with the idea of helping to create a better world. In fact, when our doors first opened back in 1930, they were opened with the idea to “make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, that life may be more enjoyable and rewarding for the people who use our products”.

It was this urge to create a business that could not only be good, but also do good that brought together Dutch margarine company, Margarine Unie, with British soapmaker Lever Brothers to create Unilever. And we’re carrying that same sense of purpose into the 21st century. We’re committed to helping people look good, feel good and get more out of life – with our purpose as a business being to ‘make sustainable living commonplace’.

You can find out more about where we’ve come from, and where we’re going, in our history section.

How does Unilever’s sustainability performance compare with other companies?

Over the past decade we’ve been incredibly humbled by the recognition we’ve received from a wide variety of specialist agencies and organisations, including Oxfam and the Dow Jones Sustainability Indices, for our sustainability work. We’ve been recognized as global leaders in climate action, agricultural sourcing policies, waste management and sustainability practices. And we couldn’t have achieved these results without our partners or your continued support of our products.

We don’t want to rest on our laurels though—there’s a lot more work to do if we’re to create a better world for everyone. The journey’s ongoing, and it’s one we’re on together.

To find out more about our sustainability performance, click here.

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