Hygiene habits are hardly top of a kid’s list of ‘fun’ topics. So, we deliver our hand washing message in more entertaining ways. The Lifebuoy School of 5 Programme brings hand washing to life through comic books that are fun, relatable and easy to remember.
We also work with innovative partners and NGOs across the globe, like Oxfam, Sightsavers, and the World Association of Girl Guides and Girl Scouts, to ensure there’s a real, tangible drive behind our behaviour change mission. On top of that, our young hygiene ambassadors in Indonesia (named “the Little Doctors”) work in partnership with the Indonesian government to teach local communities the importance of hand washing with soap. So far, we’ve reached over a 100 million people, and together we can reach even more!