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  4. Every OMO supports a muddy mission to restore childhood

Stains, smudges and splotches aren’t bad—they’re badges of childhood fun. We believe that getting out and getting stuck into the natural world in all its grubby glory is what being a kid’s all about. Because real play and real life experiences in the great outdoors can have amazing benefits, helping everything from increasing focus and boosting creativity, to teaching confidence, teamwork and resilience!

We’ve long championed the amazing things that happen when kids rediscover the joy of outdoor time and spontaneous, real play. As part of this mission we’ve been proudly supporting Outdoor Classroom Day since 2015. This global initiative encourages teachers across the world to take their lessons into the great outdoors for a day. We’ve got loads of lesson plans and resources available not only for teachers who sign up their classes, but also parents who want to get involved in the outdoor play and learning revolution. 

So far, in 2018 alone almost 2 million kids globally have got involved, with over 300,000 of them in the UK & Ireland. Teachers who’ve been a part of Outdoor Classroom Day previously all report some powerful effects: kid’s behaviour improves, classes get more excited to learn, and those who feel unsure and reserved in the classroom often thrive in an outdoor environment. And after discovering all the fun of outdoor learning, many are making it a regular part of their lessons.

Icon showing shirts on a washing line
2M

kids signed up for Outdoor Classroom Day in 2018, supported by your laundry routine

If you like the idea of getting involved with Outdoor Classroom Day yourself – great stuff! Sign up here for the next Outdoor Classroom day and use the resources to plan the next lesson you’ll take outside.

But ultimately, the ideas being promoted by Outdoor Classroom Day shouldn’t be limited to a single event—together we can inspire outdoor play time every day! If you’re looking for new ways to get the kids out and about, the Wild Explorers App could just be the answer. With over 100 fun, safe games and ideas, it can be enjoyed by the whole family, and inspire the inner explorer in all of us!

So, every time you pop on a wash cycle with OMO, you’re helping support our mission to get kids engaging with more real play in the real world. Together, we can restore childhood.

For more information about OMO’s latest activities, visit www.dirtisgood.com.

Every U Does Good. Unilever

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