Water is one of those resources that’s so deeply ingrained in every single little thing that we do in our daily lives, that it’s easy to forget just how important it is, and how easily it can suddenly vanish. The recent draught in Cape Town seemed to come out of nowhere and was a stark reminder that the blue stuff we’re so dependent on can suddenly stop flowing, even in the heart of metropolitan 21st century life.
By developing bold water-smart products and water-saving efficiencies, we can help consumers living in water-stressed areas use less water, and also encourage a wider shift to more sustainable consumption of water.
What do we mean by water-smart products? They’re things like Sunlight 2-in-1 Handwashing Laundry Powder with SmartFoam technology, which breaks down soap suds more quickly, and cuts the amount of rinsing needed for this time-consuming task in half. Or our Love Beauty and Planet range in the US, which uses fast-rinse technology in its conditioners, giving great results while being quicker to rinse out.
But that’s just the beginning of the water-smart innovations we’ve got in the pipeline. By continuing to use your favourite Unilever products, you’re supporting us in the development of ever smarter innovations to make the lives of people in water-scarce regions that little bit easier. For more information about water smart products, click here.
Every U Does Good. Unilever