Preservatives, as the name suggests, help keep things fresh. We use preservatives to help protect our products from bacteria, yeasts and moulds. In the natural world preservatives help defend plant, human and animal cells. Similarly preservatives play a vital role in keeping our products safe and of a high quality. Without preservatives products could start to smell unpleasant, change colour or grow mould.
We assess each of our products to select the best preservative or combination of preservatives, considering factors such as the type of product, how it will be used and where it will be stored. For example, with skin creams we see if the repeated dipping of fingers into the product will contaminate it.
In addition to complying with applicable laws and regulations, we conduct our own safety assessments and monitor emerging scientific research. We only include preservatives when they are needed, and carefully control the amount we use. This ensures we use preservatives safely and responsibly.
We appreciate that some people prefer to avoid certain preservatives. With this in mind, we are sometimes able to develop products that do not include specific preservatives.