Our strategy

A belief that sustainable business drives superior performance lies at the heart of the Unilever Compass – our strategy to create long-term value for our stakeholders.

Our vision

Is to be the global leader in sustainable business. We will demonstrate how our purpose-led, future-fit business model drives superior performance, consistently delivering financial results in the top third of our industry.

Our purpose is to make sustainable living common place

Brands with purpose grow

Improve people's health, confidence and well-being

With brands that combine superior experiences, bold innovation and a strong sustainable living purpose.

Improve the health of the planet

With brands that regenerate nature, fight climate change, and conserve resources for future generations.

Contribute to a fairer and more socially inclusive world

With brands that champion human rights, stand up for equality and distribute value fairly.

Companies with purpose last

Deliver long-term, superior value

By reshaping our portfolio, and being a fast, low cost and fully digitilised company.

Serve people everywhere

Through data-driven relationships and channel availability.

Use our scale for good

By building trust through transparency and new purpose-led business models.

People with purpose thrive

Create capability through lifelong learning

By inspiring and enabling people to never stop growing and take charge of their wellbeing.

Unlock capacity for growth

By being truly agile, alway simplifying and leading for an inclusive future of work.

Deepen our culture of pioneering

By driving performance through leadership and innovation in all we do.

Underpinned by our values