Rexona revamps men's range

Rexona/Sure has rebooted its deodorant range for men with new look-packaging coupled with its superior MotionSense antiperspirant technology.

Motion activated freshness

Man using deodorant in bathroom

Rexona’s patented technology uses microcapsules that break down during moments of friction to release bursts of fragrance during the day for longer-lasting protection. The more you move, the more it protects.

Unlike most other antiperspirant technology, MotionSense also works in roll-ons and sticks as well as aerosols.

High performance design

The spray packaging has been redesigned by Pininfarina – the Italian car design agency behind Ferrari.

The new motorsports-inspired spray packs feature car tyre tread grips, a locking mechanism and high-performance rotational spray mechanics in matt brushed-aluminium cans.

The revamped Rexona range launched in Latin America, the UK and the Netherlands in July before being rolled out in Europe in September.

Encouraging positive attitudes

Rexona believes that life is better when you do more, encouraging people to live more physically active, socially connected and emotionally engaged lives.

Mariano Sampietro, Rexona Global Brand Director, says: “With Rexona’s patented MotionSense technology, we can give the people the confidence that sweat won’t let them down, so they can do more.”

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