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Seventh Generation

To nurture home, people, and planet - for this generation, and the next seven generations to come

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For over 30 years, Seventh Generation has been on a mission to create a more healthy, sustainable, and equitable world for the generations to come. That mission is at the heart of everything we do. You might say we do business a little differently, but we wouldn't have it any other way.

We make laundry, cleaning, & baby products you can trust, from folks who care about the same things you do: our families, and future generations.

With Seventh Generation, you always know what you’re bringing into your home. We know that plant-based products can provide the efficacy you are looking for, and that products designed from renewable plant-based ingredients bring us closer to a sustainable world than ingredients made from petroleum. We see the environment as a top priority and champion sustainable products. We believe that waste, is well... a waste. It's why we use recycled materials to design our packaging, and why we design recyclable packaging in turn. We have a lot of beliefs, but the biggest one is that we have a responsibility to this generation and the next seven. What do you believe? We invite you on our journey to nurture the health of the next seven generations.

Creating a more healthy, sustainable, and equitable world for the generations to come

As a mission-driven company, we believe that business can be a positive force in the world—that a business can do well, and do good. That’s why we have several initiatives that help drive our agenda forward.

Two girls holding a Seventh generation bottles

Meet the Seventh Generation Social Mission Board

We created a Social Mission Board (SMB) tasked with keeping our mission burning bright and challenging us to expand its reach. Our SMB includes a range of dynamic sustainability leaders who meet twice a year (plus two annual conference calls with Seventh Generation leadership), and who push us to take our social mission initiatives even further. For instance, one way Seventh Generation works to reduce our carbon footprint as a company is through an internal carbon tax. Our SMB recently urged us to double that tax, from $6 to $12 per ton of carbon to really hold ourselves accountable.

Climate manifestation

Supporting the #ClimateStrike movement

In September 2019, Seventh Generation joined the Global Climate Strike movement to deliver world leaders a clear, united message: no more empty promises, no more hopeful talk—the time for bold, lasting climate action is right here, right now. At Seventh Generation, we were proud to support the Global Climate Strike by donating all of our communication channels during strike week to amplify their message, and to close our headquarters on Sept. 20th so we could stand shoulder to shoulder with the students leading the protest. Our staff joined strike efforts in the U.S. as well as in cities around the world, electrified by the energy of the day, and inspired by the passionate youth leading this movement.

Watch the video on Global Climate Strike - The Next Steps


Seventh Generation Foundation

Seventh Generation Foundation

Our mission is to care today for seven generations of tomorrows by stewarding social and environmental progress in the communities we live, work and do business through education, environmental conservation, research and advocacy.

Learn more about the Foundation
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Activating to keep fossil fuels in the ground

As a business whose very name embodies our ongoing commitment to leave the planet in better shape than we found it, we believe that fossil fuels should stay in the ground. That’s why we’ve taken a stand against the expansion of the Line 3 oil pipeline in the US.

Take action with us today

Product Responsibility & Science

Our packaging not only holds the good stuff— it is the good stuff

Packaging is more than just a container to us. By 2025, we aspire to reach our goal that 100% of packaging will be reusable and reused, recyclable and recycled, or biodegradable and degraded.

Seventh Generation products

Our products are on a mission

That’s why we source renewable, plant-based ingredients, formulate using the precautionary principle, and list our ingredients right on our packaging. We know that plant-based products can provide the efficacy you are looking for, and that products designed from renewable plant-based ingredients are a sustainable option that can do the work.

Seventh Generation products

Contact Unilever about Seventh Generation

If you have any questions or comments about Seventh Generation, please visit our contact page.

More about Seventh Generation

Visit our website (Opens in a new window) to learn more about our products and advocacy, and why Seventh Generation is the planet’s choice for a powerful clean.


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