The next generation is digital
Technology sits at the heart of our approach to innovation: we are building automated technology into our innovation centres. Our UK Materials Innovation Factory (MIF) has the highest concentration of robots doing material chemistry work in the world. It delivers data ten times faster than traditional methods. We run virtual tests and scenarios to optimise products before the lab stage, thereby innovating sooner and cutting time to market - in one year we can perform 12,000 rapid product tests.
Shanghai, China is home to our AI Hub where we use insights from real time data to prototype innovations and test them via e-commerce in just a matter of days. Fast, efficient, effective innovating.