Innovation in action

We know our brands well, and we know the consumers who use them.

We innovate for people and planet; for our consumers, for superior performance, for value for money, and for sustainability.

Here are just some of our recent innovations.

The discovery of rhamnolipids, a renewable and biodegradable ingredient which creates foam and acts on surfaces in cleaning products, allowed us to create a new type of dishwashing liquid that’s effective, renewable and ultra-mild on skin. The first global launch of this innovative new ingredient was in Quix dishwashing liquid in Chile.

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We’re introducing delicious vegan options to our Dressings portfolio. Our Hellmann’s team have expertly crafted a delicious egg-free, vegan mayo that’s also free of artificial colours and flavours and tastes as good as Hellmann’s traditional mayo.

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Illustration of a Tresemme's shampoo bottle

TRESemmé formulators have developed a sulphate-free range for consumers with coloured hair wanting a more natural hair care experience. Pioneering the end-to-end development, processing and supply chain for sulphate-free technology, our specialists have created new formulas for this iconic brand.

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Our Dilute at Home Refill is a 3X concentrate formulation that has been developed to attack stains first time and reduce plastic waste. The innovation uses 50% less plastic in its 100% recyclable bottle and uses 70% less water during production.

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Magnum introduced recycled plastic to the ice cream aisle through its launch of tubs and lids made with recycled polypropylene plastic (rPP). The advanced recycling technology that makes this possible, transforms previously unrecyclable plastic waste into a valuable resource - the rPP waste can be re-processed infinitely.

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Our R&D experts have formulated the world’s most powerful anti-perspirant deodorant with Defence+ technology. Specially formulated to keep you dry, it creates a micro shield that protects you from sweat for 96 hours. This new technology can be found in Sure, Rexona and Dove deodorant ranges.

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A river going through trees and mountains

Assuring the safety and environmental sustainability of our products and the processes we use to make them.

We are always on the lookout for partners who can offer fresh expertise or disruptive technology to help us make the ground-breaking change.

Our Business Groups

Innovation in action