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Launched in 1975, CLEAR has one goal in mind: to provide the most effective dandruff solution to its consumers. Since then, we’ve never looked back and have set off to take the world by storm.
CLEAR believes that a healthy, nourished scalp is the source of protection against scalp problems (dandruff, itch, dryness and grease) and the foundation for strong, healthy beautiful hair - allowing you to leave behind any inhibitions and look your flawless best.
CLEAR’s formulations are designed to give you unbeatable anti-dandruff performance, so you have the assurance of zero dandruff* and scalp problems.
Unlike many other shampoos which only wash dandruff away, CLEAR shampoos are engineered to not only remove dandruff flakes, but also boost your scalp’s natural self-defence**, ending recurring dandruff concern*.
Bio-Booster: CLEAR's secret scalp-care ingredient
CLEAR’s revolutionary Bio-booster is a ground breaking new technology that combines scalp care and skin care.
Enriched with upgraded Guar^^ to enhance distribution of anti-dandruff protection on scalp barrier, CLEAR’s first non-antimicrobial ingredient, Niacinamide (Vitamin B3), can boost your scalp’s natural defence; as well as with Amino Acid, it keeps the scalp moisturised and healthy.
CLEAR powers scalp’s resilience^^ by boosting its natural defences, strengthening the scalp from within. With newfound Bio-booster, Clear boosts your scalp’s fighting power, ending concerns of recurring dandruff.
CLEAR understands that a man’s scalp is different from a woman’s scalp. Seeing the need for a customised solution, CLEAR created the world’s first dual gender anti-dandruff shampoo.
For Men: A man’s scalp produces more sebum, having more loss of total protein and lower level of ceramide in their stratum corneum, making the male scalp barrier weaker, which makes it more prone to dandruff. CLEAR Men, formulated with Bio-booster and Taurine, energises your scalp’s self-defence and helps restore the function of your scalp skin barrier.
With its highly effective technology and formulation, CLEAR Men became the World’s No.1 Men’s Shampoo^ in 2009 and has strongly held onto the title ever since.
For Women: A woman’s scalp loses more moisture; thus they are more prone to have dry scalp and dry hair. CLEAR, formulated with Bio-booster including glycerin, hydrates your scalp and activates your scalp’s self-defense** and end recurring dandruff concern*.
CLEAR believes that those who are more resilient, are stronger to challenge the odds of life and are able to perform better. This is why we power up your scalp resilience, building your scalp’s strength to keep you free from recurring scalp problems, but we also power up your emotional resilience, so you are stronger to cope with any challenge that life might throw at you.
CLEAR – building a generation of resilient youth, because you have nothing to hide.
*no visible flakes with regular use
**Helps restore the function of scalp skin barrier
^Unilever calculation based on Nielsen value/volume sales information for the total grocery market (12 month period ending within June’17 or 12 month period ending within July’17).
^^vs. previous CLEAR