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Dove moves to 100% recycled plastic bottles, and plastic-free packs for its beauty bar

Today, Dove, one of the largest beauty brands in the world, unveils new initiatives and impact figures to accelerate the global beauty industry’s progress to address plastic waste. As one of the biggest known reduction plans of its kind in the beauty industry, the Dove initiatives will generate an ongoing massive impact, reducing the use of virgin plastic by more than 20,500 tonnes per year. The amount of virgin plastic Dove will save per year would be enough to circle the Earth 2.7 times.[1] The brand has opted for long-term initiatives rather than one-off limited editions to ensure a greater and sustained impact. The announcement will be a key contribution to achieving Unilever’s recently announced goals.

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