How Unilever creates value for shareholders

We create value for our shareholders by placing consumers and their interests at the heart of what we do to generate growth that is consistent, competitive, profitable and responsible.

Our strategy for achieving this growth is different from others in important ways:

Innovation

We have four complementary categories each with an actively managed portfolio of brands with a purpose, to meet increasingly complex and sophisticated consumer needs and expectations. We invest €1 billion a year in science and technology and combine this with our local consumer insights derived from deep local roots. This results in differentiated and locally relevant brand benefits for our consumers around the world.

Continuous improvement

Our low cost, flexible supply chain also provides a vital collaborative resource for our innovation programme. We have active savings programmes in both supply chain and overheads.

Market development

Our categories, and strong portfolio of innovative and purposeful brands, allow us to expand markets, capturing growth at all points, especially in emerging markets, based on operations that bring together global scale and distribution with the agility and talent of local execution. We apply proven market development models to drive increased per capita usage and we have the advantage of expanding off an already strong base in emerging markets.

People

Value creation for shareholders ultimately relies on the talent that Unilever is able to recruit and retain, working within the most efficient operating environment.

This translates for shareholders into a consistent financial performance, even in periods of high volatility.

To find out more download our infographic: How Unilever creates value for shareholders (PDF | 254KB)

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