Groundbreaking ceremony at new production complex in Russia
The groundbreaking ceremony of a new Unilever multifunctional production complex took place in the Tula region today.
A groundbreaking ceremony of a new Inmarko (Unilever group of companies) ice-cream production complex was held today in the Leninsky district of the Tula region. Vyacheslav Dudka, Governor of the Tula region, Mikhail Ivantsov, chief executive of Leninsky municipal district, Antoine De-Saint-Affrique, Executive Vice-President, Unilever, and Florin Trandafirescu, President of Inmarko Company attended the ceremony.
The investment agreeing on construction of new production facilities was signed at the Third Tula Economic Forum on 10 October 2008. The project is considered to be one of the most significant Unilever investment projects in Central and Eastern Europe. The volume of investments will total 140 million USD by the end of year 2014. The new complex will cover more than 60,000 square meters and employ about 1,000 people. It will include ice-cream production facilities, a chilled storage area and a logistics centre.
"I am confident that this high-technology production complex being constructed in our region will make Tula the ice-cream capital of Russia in the future," said Vyacheslav Dudka. "The new plant capacity is planned to be around 120 million litres of end products. It is also important that our ice-cream, which will be produced of local milk and cream butter, will be distributed all over Russia and even exported."
"Unilever continues to implement its investment plan inputting significant monetary resources to the Russian economy despite the extending economic crisis. Construction of the new production complex in Tula is particularly in line with our long-term business development strategy," said Antoine De-Saint-Affrique.
"Within Unilever's 10-year presence in the region the company has become one of the biggest investors and food-producers in the local market. Our investments into Unilever's food factory operations in Tula have already exceeded 15 million USD and last year the factory produced more than 26 thousand tonnes of competitive end products (spreads, mayonnaises, sauces and food concentrates) for local sales and export."
Today Inmarko is the acknowledged ice-cream market-leader in Russia. The new production center in Tula will further strengthen the company's market positions. The new production capacities will allow Inmarko to increase output as well as to essentially expand its ice-cream distribution chain to the South, the Center and the North-West of Russia.
Unilever Russia, Ukraine & Belarus
Unilever is one of the world's leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe. Unilever has operated in Russia since 1992 and has 7 manufacturing and production sites: Moscow (spreads and crème bonjour), St. Petersburg (home care, personal care and tea), Tula (dressings, savoury, food ingredients) and ice cream production plants in Tula, Novosibirsk and Omsk and more than 160 representative offices across the country.
The company's brand portfolio in Russia includes: Beseda, Becel, Brooke Bond, Calvé, Hellmann's, Knorr, and Lipton, together with Axe, Cif, Clear, Domestos, Dove, Rexona, Sunsilk and Timotei. With the acquisition of Inmarko, the leading Russian ice cream producer, in 2008 company's portfolio also now includes the Ekzo, Magnat, San-Cremo, Torzhestvo ice cream brands, amongst others.
Unilever has invested close to USD 1 billion in its business in Russia and now employs more than 6,500 people across the country.
Inmarko is an acknowledged leader of the Russian ice cream market for its output and sales volume. Company's domestic market share reaches more than 20% (according to Business Analitica Research Agency data for the biggest cities of Russia in Q2 2009). Since February 2008, Inmarko has been part of Unilever group of companies.
Inmarko produces and sells more than 100 varieties of ice cream under 18 own trademarks. Since 2005, the company has been also selling frozen vegetables and berries under its own trademark Yest Ideya. At present Inmarko products are distributed not only for Russian market but are also exported to such countries as Belarus, Kazakhstan and Mongolia.