Pureit launches in Mexico and Brazil

Pureit, Unilever’s in-home water purifier, is now bringing safe, affordable drinking water to homes in Mexico and Brazil.

Man with Pureit machine

Pureit is already well established in India, where the filter is used by more than 20 million people. Its launch in Latin America follows its introduction in Bangladesh and Indonesia at the end of 2010.

Pureit’s affordable and effective germ-removing technology, which works without the need for electricity or pressurised tap water, took Unilever scientists five years to develop.

Safe water for 500 million people

The innovative, low-cost filter is now proving its potential to help fulfil Unilever's goal of making safe drinking water available and affordable to 500 million people by 2020.

One billion people around the world still don’t have access to safe drinking water, and many others struggle to meet the financial costs of boiling water or buying bottled water. As the world’s population rises, the number of people who aren’t drinking safe water could double by 2025, according to UN estimates.

Making safe drinking water easy & affordable

"We launched Pureit in Mexico in March 2011, with a pilot test in the city of Toluca,” explains Vanessa Mora, Pureit Manager.

"This is a market in which water purifiers barely existed – and most people only used bottled water. So the initial response has been very positive: consumers can now obtain safe water without the hassle and expense of buying ‘garrafones’ (locally-sold 20-litre bottles).”

Safe harbour statement

This announcement may contain forward-looking statements, including ‘forward-looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995. Words such as ‘expects’, ‘anticipates’, ‘intends’, ‘believes’ or the negative of these terms and other similar expressions of future performance or results, and their negatives, are intended to identify such forward-looking statements. These forward-looking statements are based upon current expectations and assumptions regarding anticipated developments and other factors affecting the Group. They are not historical facts, nor are they guarantees of future performance. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or implied by these forward-looking statements, including, among others, competitive pricing and activities, economic slowdown, industry consolidation, access to credit markets, recruitment levels, reputational risks, commodity prices, continued availability of raw materials, prioritisation of projects, consumption levels, costs, the ability to maintain and manage key customer relationships and supply chain sources, consumer demands, currency values, interest rates, the ability to integrate acquisitions and complete planned divestitures, the ability to complete planned restructuring activities, physical risks, environmental risks, the ability to manage regulatory, tax and legal matters and resolve pending matters within current estimates, legislative, fiscal and regulatory developments, political, economic and social conditions in the geographic markets where the Group operates and new or changed priorities of the Boards. Further details of potential risks and uncertainties affecting the Group are described in the Group’s filings with the London Stock Exchange, Euronext Amsterdam and the US Securities and Exchange Commission, including the Group’s Annual Report on Form 20-F for the year ended 31 December 2010. These forward-looking statements speak only as of the date of this document. Except as required by any applicable law or regulation, the Group expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Group’s expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.

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