Knorr campaign doubles the power of school meals
Knorr is partnering with the United Nations World Food Programme (WFP) to give more children around the world access to school meals and a chance of a brighter future.
Donate a meal, Knorr will match it
Until 31 December 2014, Knorr will match every donation* to WFP’s campaign in support of the Home Grown School Meals programme - providing twice as many school children with nutritious food.
Knorr believes that school meals can help to build a world with zero hunger. When children receive a meal at school, they get two critical ingredients for a brighter future: access to an education and nutritious food to help them grow up healthy and stay focused in class.
In fact, the prospect of a filling meal can convince parents to send their children - especially girls - to school, as it is often the only meal they will received during the day. Just $50 will provide a student with school meals for an entire year.
Markus Abt, Global Communications Director Foods, says: “At Knorr we believe nutritious food should be within everyone's reach. By matching all donations to WFP this December, Knorr is doubling the impact and helping to build a world with zero hunger. Beyond giving a simple meal, this is about joining forces towards a brighter future - everyone can help by donating this December.”
Supporting home-grown school meals
For over 50 years, WFP has been a leader in providing school meals programmes around the globe to transform the lives of entire communities. Since 2007, Unilever has partnered with the world’s biggest humanitarian organisation in the fight to end hunger, recognising that together we can achieve a greater impact.
WFP is working with farmers to increase the production of their crops and to teach the nutritious benefits of the food they are growing. With Knorr’s support, schools are then supported to purchase crops from local farmers, helping to boost livelihoods and local economies.
Judith Karea, for example, is a mother of six boys, a farmer and the leader of her farming group in Kenya. While her eldest four sons attended only primary school, her two youngest boys are now attending secondary school – a first for Judith’s family!
She’s able to send her youngest boys for more education thanks to her own hard work and success, and many of her neighbours are doing the same.
* Knorr will match all donations up to $US 300,000. WFP does not endorse any product or service.