Unilever partners with Live Earth: and Global Citizen
28/03/15: Unilever has formed new partnerships with two leading mass movements committed to inspiring people to take action on climate change and human development as part of our brightFuture campaign to engage consumers in building a sustainable future.
Inspiring billions through our brands
We will use our brands’ unique ability to reach two billion consumers every day to help mobilise a worldwide call for positive change through new partnerships with Live Earth: Road to Paris and Global Citizen.
Both social movements aim to inspire people all over the world to address the interlinked challenges of climate change and human development, making them great partners for Unilever's worldwide brightFuture campaign that brings together people who believe in a world where people can live well, and live sustainably.
Live Earth: Road to Paris and Global Citizen - calling for action in 2015
Live Earth: Road to Paris is a climate change campaign driving a vital movement for people to “Take Climate Action Now”. The mission launches with a series of global events on 18 June. Live Earth co-founders Kevin Wall and former Vice President Al Gore, creative director Pharrell Williams, along with the United Nations and The Climate Reality Project, present global events across all media platforms anchored in Paris and New York, produced by Control Room and executive producer Aaron Grosky.
2015 is a critical year for the climate movement. World leaders are meeting at the United Nations Framework Convention on Climate Change’s 21st Conference of the Parties, COP21 in Paris, France this December to sign a strong emissions reductions agreement. Global events will be broadcast across all major media platforms and supported by a year-long awareness and activation campaign in partnership with Unilever. The aim is to collectively secure a billion voices globally to urge world leaders to adopt a bold, universal agreement at COP 21 in Paris which is crucial to solving the climate crisis.
Global Citizen is a movement to end extreme poverty by 2030. Its newest campaign, “Unlock Your Power,” aims to encourage people to act towards making the new Sustainable Development Goals a reality. Unilever will become a Global Citizen leading partner in the effort to help build the world’s largest social activism campaign.
Making a difference through partnerships
Paul Polman, CEO, Unilever said: “2015 is a critical moment in time, an opportunity to agree on a universal agenda that tackles poverty and inequality and to all take action to protect the one planet we have. As a business we can deploy our resources, expertise and scale to help our consumers to take action. Today, we are adding our support for the growing movement of citizens and businesses demanding change.”
"We cannot have a healthy business in an unhealthy world"
Keith Weed, Chief Marketing & Communications Officer, Unilever added: “Our partnerships with Live Earth: Road to Paris and Global Citizen reflect our commitment to help tackle social and environmental issues wherever we do business. To us, climate and development issues are intertwined. We cannot have a healthy business in an unhealthy world - these are issues that business must play a part to help solve. Unilever reaches two billion consumers every day through our brands which gives us a real opportunity to encourage action, empowering people to be part of the positive change they wish to see.”
Take Climate Change Action Now
Add your signature to the Live Earth climate change pledge.