Lipton fans get creative in global photo challenge
Lipton is celebrating the feel-good moments of its tea fans through its first-ever global photo competition.
Sharing uplifting moments
#Liptagram is a four-week challenge which allows Lipton fans from around the world to share their uplifting moments and connect with fellow tea drinkers for the chance to win an all-expenses-paid trip for two to Lipton’s tea estates in Kenya.
Between 4 February and 2 March Lipton fans from Canada, Chile, Finland, France, Greece, Italy, Netherlands, Pakistan, Poland, Sweden and the US can upload photos corresponding to a weekly theme. These include #LiptonBrightness, #LiptonExcitement, #LiptonHappiness (or #LiptonUplifting in the US) and #LiptonSpontaneous.
Lipton’s positive philosophy
“Liptagram brings to life Lipton’s philosophy of enjoying positive moments,” said Alfie Vivian, VP, Refreshments, Unilever North America. “By asking our passionate tea fans around the world to capture their images with Instagram, they are sharing how they embrace life’s rich possibilities.”
Fans can register on the Facebook application at Facebook.com/Lipton and hashtag their photos with the relevant theme on Instagram. Three weekly winners will receive tablets and have the chance to go on and win the big Kenya prize.
For more information about Liptagram and how to enter, visit Facebook.com/Lipton.