We are motivating millions of people to help create a brighter future for children everywhere through a global initiative called brightFuture – and you can play a part simply by watching a short film online.
The initiative kicked off on Universal Children’s Day on 20 November 2013 (originally under the name Project Sunlight). It relaunched in April 2015, with two new partners, Live Earth and Global Citizen, and plans for the following 12 months.
It is all about making sustainable living desirable and achievable by inspiring people, and in particular parents, to help build a world where everyone lives well and within the natural limits of the planet. Acting with our partners, Unilever wants to secure commitment from huge numbers of people all around the world. We announced a collective aim to encourage 1 billion people to sign the ‘Take Action Now’ pledge in April 2015.
Inspired by children
The initiative is based on international research from Unilever showing that children play a key role in driving sustainable behaviour change in their parents.
Nine out of ten parents say children’s natural optimism inspires them to make the world a better place while seven out of ten say they want to live in a greener way for their children’s future.
By bringing together the social missions of our brands – including Lifebuoy, Dove, Omo, Persil, Surf, Lipton, Magnum and Knorr – we want to help as many people as possible take small sustainable steps which add up to make a big difference to the planet and the lives of people for generations to come.
Watch our film & be part of brightFuture
At the time of the launch of Project Sunlight, as it then was, in 2013, Unilever commissioned Academy Award winning director Errol Morris to create a film designed to inspire us all to see the future in a more positive and optimistic way. Two years on, this optimism continues to inform our Unilever brightFuture activities.
Since the start of the campaign, we have helped 2 million children, providing school meals through our partnerships with the World Food Programme, clean, safe drinking water through Save the Children, and improved sanitation and hygiene through UNICEF.
New partnerships, new activities
Now, as we enter the next phase of the campaign, we are planning new activities, in partnership with Live Earth and Global Citizen. Our activities will help bridge the gap between the realities of climate change and the demands of development to find answers that allow us to achieve impact at scale.
Keith Weed, Unilever Chief Marketing and Communications Officer, says: “Our partnerships with Live Earth and Global Citizen reflect our commitment to helping to tackle social and environmental issues wherever we do business. There’s never been a better time either – consumers are increasingly asking us to help them live more sustainably.
“We cannot have a healthy business in an unhealthy world – these are issues that business must play a part to help solve. Unilever reaches 2.5 billion consumers every day around the world which gives us a real opportunity to encourage action, empowering people to be part of the change they wish to see.”
For more information read our research paper How Children Inspire Sustainable Living.