Unilever Hero: Asghar Nishan Malik
“We have an acute shortage of electricity in Pakistan, so developing a cabinet which would sustain 12 hours without electricity was a challenge for us.”
Innovation driving sales
Innovation is a great driver of growth – and few people are as ingenious and inventive as Asghar Nishan Malik. As Unilever’s Cold Chain Manager in Pakistan, Asghar has overseen a range of innovations that have made our ice cream business more efficient, built brand equity and increased sales.
Keeping ice creams and vendors cool while sales heat up
Thanks to Asghar, many vendors selling our Wall’s brand in hot, hilly areas of Pakistan now have efficient motorised trikes to replace the pedal-powered versions they used before – a development which has increased sales by 30% in trials. Among many other successes, Asghar also led the redesign of the vendors’ ice cream cabinets, a critical issue in Pakistan’s heat.
“We have an acute shortage of electricity in Pakistan, so developing a cabinet which would sustain 12 hours without electricity was a challenge for us,” Asghar explains. Now 90% of cabinets in Pakistan have a 12-hour power back-up, while the reductions in product spoilage and losses have reinforced the commitment of our 4,000 vendors, or ‘hawkers’.
“I’m really inspired, because when I spoke to the hawkers they were very happy, and they really feel the change in their life,” Asghar says.