Improving the types of plastics we use is also key. For example, we have a target to increase the use of recycled plastic content in our packaging to at least 25% by 2025. At the moment, we are constrained by availability of materials, recycling infrastructure and technology. Around 30% of plastics remain extremely difficult to recycle.
Take sachets. Like many companies, we use them to make our products accessible to low-income consumers who otherwise can’t afford simple products like soap or shampoo. To address sachet waste, we are investing in a technology called CreaSolv, a chemical process that breaks down the complex polymers in sachets so that the plastic can be reused again and again. To test the commercial viability of this, we are launching a pilot recycling plant in Indonesia early next year.