Most importantly, the business taps into a growing health-conscious consumer trend. In fact, in the last year alone, we have launched three exciting innovations.
The first is Joy, a fun, colourful air purifier aimed at a younger audience. Joy is compact and very easy to use with its intuitive single control button, and makes less noise than human breathing. It has been on the market since October in China and is known as Blue by Blueair in the rest of the world.
Secondly, we have just launched FaceOneGo in China. This is a facemask that protects people from air pollution outside the home, particularly aimed at commuters. It is a high-performing mask, designed specifically for Asian faces. As part of the launch in India, we provided FaceOneGo masks to traffic police in New Delhi.
Also, we created Air View, an education and awareness-raising tool that lets people see what’s in the air they breathe. This award-winning web service allows you to visualise the air pollutants in your street in real time.
We introduced Air View into Europe and the US earlier this year. We’re rolling out to China and India now – the peak season for air pollution.