Across the business, we’ve seen how our brands have become stronger with purpose and innovation – and how that has driven growth.
In 2014 we started to define and measure what we call our ‘sustainable living brands’.
These were not niche brands – they included household names like Dove, Lipton, Hellmann’s and Omo – as well as brands that are certified B-Corp, like Seventh Generation and Pukka tea. What they have in common is a powerful sense of purpose that aligns with consumers and the USLP.
And the fact that they have continuously and consistently outperformed the average growth rate of Unilever.