I’m not well educated, but I have always liked to read. When I was a kid, I remember reading that in other countries, they had things called department stores. There was nothing like that in North East Thailand so I dreamed that, one day, I would build the first.
Over time, I gradually turned our grocery store into a small shopping mall, selling a wider range of products including clothes. In 1961, with the store doing well, we moved to new, larger premises. And about ten years later, the time was right to build my first department store. Being a frugal person at heart, I only did this when I could afford to without a bank loan. We opened that one in 1974.
People doubted it would work, because we offered products at such low prices. But we stayed true to our roots and it proved popular. So much so, after about four years, we expanded the store. And over the next 15 years, we opened branches in new areas.