Although taste is the primary driver for The Vegetarian Butcher, the new raw burger also ticks a lot of the right boxes as regards nutrition and environmental impact. It boasts 40% less saturated fat and considerably more iron than beef. Fortified with the extra vitamin B12 and iron, the raw burger packs a significant nutritional punch.
And with 90% less impact on global warming, and using 70% less water in production than UK pasture-fed cattle, it is kinder to the planet than animal meat too.*
“Many meat-lovers were living under the impression that switching to a plant-based diet implies sacrificing taste or pleasure,” says Hugo.
“But as with all food, the proof is in the eating, and our growing number of fans seem to prove that we have sacrificed nothing. Together we can make this revolution happen. The Vegetarian Butcher is ready for it.”