Key to this ambition is the launch of World Eat for Good Day on 19 February.
Many of us want to eat foods that are good for us and good for the planet but find it hard to know what changes to make or where to start. World Eat for Good Day aims to unleash that inner ‘Eativist’ hidden in us all. It promises to be a day packed with new recipes and smart ingredient swaps that make taking action easier than you think.
“It’s time to banish mealtime monotony for the betterment of ourselves and the planet,” says Dorothy Shaver, registered dietitian and Global Marketing Sustainability Lead for Knorr. “We can eat our way to a better food future. On World Eat for Good Day we want to show people how, by inspiring them to swap their traditional ingredients for Knorr and WWF’s Future 50 Foods.”
These 50 nutritious plant-based ingredients have been selected by Knorr, WWF, scientists, chefs, nutritionists and agricultural experts based on their nutritional value and relatively lower impact on the environment.
Knorr’s ask on 19 February and beyond is as simple as it is flavourful: take action to change the world by changing what’s on your plate.
Chef and foodie influencers around the globe – including Netflix’s Restaurants on the Edge chef Dennis Prescott – will be sharing and demonstrating recipes on their social feeds and asking everyone to swap at least one ingredient in their routine meals each week for a Future 50 Food, with help from the flavours on offer in Knorr’s range of products.
Knorr’s Instagram and Facebook pages will be a part of the day, hosting fun polls and quizzes packed with good food foodie facts. To mark the occasion further, Hasbro Inc’s iconic MR. POTATO HEAD will make a costume swap into Cilembu sweet potato to show people everywhere how easy it is change ingredients and add a Future 50 Food to their plates.